CLIENT
FC Mobile
PRODUCTION COMPANY
Founder Creative
SERVICES
Crew & Equipment Package
The brief and production challenge
The brief was clear: a fast-paced 60-second film featuring three players (including Hugo Ekitike), built for vertical delivery. With a tight schedule and multiple moving parts, the production needed to be efficient, precise, and visually consistent across every setup. This is exactly where vertical social film production lives or dies — speed on set, consistency in camera choices, and a workflow built for 9×16.
Tomorrow’s Creative supplied the crew and equipment package for production company Founder Creative. The team needed to capture three player performances, including Hugo Ekitike, within a tight schedule while protecting the pace and visual consistency of the final 60-second film.
Because the primary delivery was vertical, the camera plan was designed around 9×16 from the start. This avoided treating mobile framing as a post-production compromise and helped every setup provide purposeful eyelines, clean negative space and usable movement for the final edit.
Camera approach for vertical delivery
We built the camera package around speed and flexibility while keeping the look elevated.
Two Sony FX9 bodies captured in landscape with a 9×16 crop, each paired with a 70–200mm. This gave us roaming singles, clean isolation, and cinematic shallow depth of field. To complement the tighter coverage, we added a Sony FX3 in portrait orientation, fitted with a 16–35mm Sony G Master. That setup delivered wide vertical frames with natural energy and strong spatial context.
This approach meant we could capture dynamic close-ups and expansive vertical coverage, while also ensuring native 9×16 acquisition where it mattered. As a result, we reduced heavy cropping in post and preserved image quality — a key detail in vertical social film production.
Technical workflow
All footage was captured in UHD at 25p using XAVC-I, shooting S-Log3 Cine and monitoring in s709. This gave us strong latitude for the grade, which helped balance mixed lighting in the training ground press room while still delivering vibrant tones, controlled highlights, and modern contrast.
Lighting and location
Rather than over-lighting, we leaned into the authenticity of the location. We used the existing press room environment to retain atmosphere, then refined the finish in post for a clean, contemporary look. In addition, that approach kept the set fast and consistent across setups.
Deliverables and outcome
Vertical framing needs a different mindset — purposeful eye-lines, clean negative space, and movement that plays naturally in 9×16. Combined with snappy pacing, the final film lands as cinematic, engaging, and optimised for Instagram and mobile-first viewing. If you need vertical social film production support, explore our video production services, view branded content, or get in touch.
Mobile-first social production support
This project shows why vertical production benefits from deliberate planning before the cameras roll. The combination of landscape FX9 coverage and a portrait-orientated FX3 gave the editor both cinematic close-ups and native vertical wides, while a consistent technical workflow protected colour and image quality across the material.
Tomorrow’s Creative supports agencies, production companies and brands with social-first crews, camera packages and complete content production across the UK. Explore our social media video production, see the Dacia Britain Off-Road campaign, or contact the team to discuss a mobile-first brief.
