Dacia Britain Off-Road Branded Content Campaign

About the campaign

Dacia Britain Off-Road was a social-first branded content campaign created around explorer George Bullard, authentic UK landscapes and the experience of taking Dacia vehicles beyond the road. The content was designed to work across YouTube, Instagram and paid social.

The challenge

The campaign needed to capture genuine off-road action without losing the personality and accessibility at the heart of the Dacia brand. One production also had to generate a hero story, a nine-part vertical series and a reusable bank of footage for future social content.

• Keep the films authentic, energetic and brand aligned
• Capture the landscapes, driving and George Bullard’s personality
• Create assets shaped for different platforms and placements
• Build a flexible library for organic social and paid campaigns

Our approach

We built the production around movement and immersion. Driving sequences and handheld coverage gave the films momentum, while POV action cameras placed viewers inside the vehicle and on the trail. Drone footage added the wider context needed to show the terrain, route and scale of each location.

The edit was planned for social from the outset, with strong opening hooks, clear story beats and pacing tailored to each format. This allowed the hero film and vertical episodes to share one consistent visual language while still feeling native to their individual platforms.

Deliverables

• One YouTube-first hero film in 16:9
• Nine vertical social edits in 9:16
• Thumbnail and cover-frame options
• A selects library for future social content and advertising

The outcome

One joined-up production created a flexible package of long-form and short-form content for YouTube, organic social, paid placements and future edits. By planning every format before filming, we gave the campaign a consistent look while making each asset work naturally in the channel it was created for.

Watch the social cuts (selection)