CLIENT
FC Mobile
PRODUCTION COMPANY
Founder Creative
SERVICES
Crew & Equipment Package
About the campaign
We supplied the crew and camera equipment package for Founder Creative’s FC Mobile campaign film, shot with Liverpool players at the club’s training ground.
The campaign centred on a fast-paced 60-second vertical film featuring three players, including Hugo Ekitike. Every setup was planned around mobile-first delivery so the final content would feel native to Instagram rather than adapted from a traditional widescreen production.
The challenge
The production needed to capture three player performances within a tight schedule while maintaining a consistent, elevated look across every setup.
Vertical framing also had to guide the camera plan from the start. Purposeful eyelines, clean negative space and usable movement were essential for the 9:16 edit. The equipment package also needed to support fast changes between tighter performance coverage and wider environmental shots.
Our approach
We built the camera package around two Sony FX9 bodies and a Sony FX3. The FX9s captured landscape coverage with a protected 9:16 crop, each paired with a 70–200mm lens for roaming singles, clean isolation and shallow depth of field.
The FX3 was mounted in portrait orientation with a 16–35mm Sony G Master lens. This provided native vertical wides with energy and spatial context, giving the edit a flexible mix of cinematic close-ups and expansive 9:16 coverage.
All footage was captured in UHD at 25p using XAVC-I and S-Log3 Cine, with s709 monitoring. We worked with the existing press room environment to retain the character of the location while keeping the production fast and visually consistent.
Deliverables
- Crew and camera equipment package
- Three-camera Sony FX9 and FX3 setup
- Landscape coverage protected for a 9:16 crop
- Native portrait coverage for vertical wide shots
- Footage for a 60-second mobile-first campaign film
- Three Liverpool player performances, including Hugo Ekitike
The outcome
The camera strategy gave Founder Creative flexible coverage designed specifically for the vertical edit. The FX9 setup delivered detailed performance shots, while the portrait-mounted FX3 added native wide frames without relying on heavy cropping in post.
The finished film combines fast pacing with polished imagery in a format designed for Instagram and mobile-first viewing. It shows how planning for 9:16 before filming can protect image quality, keep production efficient and give the editor more purposeful options.
Planning a social-first campaign?
We support agencies, production companies and brands with social-first crews, camera packages and complete content production across the UK. Tell us what your content needs to achieve and we will help shape the right production approach.