Lucy Bronze x McDonald’s crew and camera services
Tomorrow’s Creative provided Lighting Cameraman and Director of Photography services plus a two-camera package for the McDonald’s Fun Football film featuring England international Lucy Bronze.
Created for families during half term, the branded sports film presents football skills, drills and fitness exercises designed to encourage young players to stay active and practise at home.
James Melrose shaped the visual approach and captured Lucy’s demonstrations clearly. The lighting retained a bright, natural tone while leaving sufficient room for every drill to be performed safely and naturally.
Two Sony FS7 cameras with Canon L-series lenses provided a strong principal angle alongside alternative framing for demonstrations, reactions and closer details. This allowed the edit to move smoothly between Lucy’s explanations and the action without repeatedly stopping the session.
Project details
CLIENT: McDonald’s UK
FEATURED TALENT: Lucy Bronze
CAMPAIGN: McDonald’s Fun Football
SERVICES PROVIDED: Crew and camera services
CREW PROVIDED: Lighting Cameraman and Director of Photography
CAMERA PACKAGE: Two Sony FS7 cameras with Canon L-series lenses
FORMAT: 16:9 branded content
This serviced-content project supported a branded sports campaign with experienced camera crew, professional equipment and polished lighting. If you need crew or camera services for sports, commercial or branded-content production, contact our team.